Laura Ashley E-commerce model photos

I was in charge of art directing the photoshoot for the e-commerce photos and pre-select and color correct the photos for the customer.

In the photoshoot for e-commerce, I also styled and adjusted the fit or the garment on the model, direct poses to the model and explain the brand identity of Laura Ashley in order to help her immerse herself into the brand and pose for the brand.

For kids e-commerce flat laid images, it was photographed by me in a photo studio with proper lighting set up.

This project was a cooperation with assistant and intern graphic designers who helped photo retouching the images. I managed and look over the project and made sure the images were processed properly, cropped according to e-commerce image format and ready to launch before passed them over to sales department.

Laura Ashley web page for sleepwear

Laura Ashley USA Kids Sleepwear page