Laura Ashley Organic Cotton Packaging

We launched an organic cotton program for Laura Ashley cotton panties with Marmaxx. In order to differentiate the hangtag design with our regular panty program, we developed the hangtags with FSC certified supplier and made sure the paper does not contain coating, foil, or UV effect to keep the paper recyclable.

At the beginning stage of the project, we reached out to Laura Ashley Corp to gather their thoughts on sustainable packaging and we narrowed down the types of paper we’ll be using for this program and worked on the concepts based on the approved paper quality. The product of hangtag looks amazing and the team and Laura Ashley Corporation are happy with the outcome

Packaging components

Packaging on actual product